A Bookgush reveal in progress: the Honoree with a stack of wrapped books, friends gathered around

Bookgush pricing

Bookgush lets you celebrate someone with real books chosen by the people who love them. Each Celebrator picks a book whose title finishes a sentence about the Honoree and records a short video — then, at the reveal, the Honoree guesses who chose each book before every name, video, and note appears.

Pricing is simple: one flat price per celebration, based on how many Celebrators can contribute. Every plan includes everything — the full cinematic reveal, video messages, occasion-curated prompts, the live dashboard, and cover backups. And a celebration doesn't end when the party does: every plan stays online for at least a full year, so the Honoree can rewatch the videos, reread the notes, and share the whole shelf with family and friends who couldn't be there. You never pay for features. You pay for the size of the circle — and how long the keepsake lasts.

Plans

Celebrate$59

Up to 15 Celebrators. The dinner-table and group-chat size — where every single book lands.

Gather$79

Up to 40 Celebrators. The full-party size: the friend group, the family, the book club, and the one person from work who really gets them. Our own first celebration — 26 books — lived right here.

Forever$199

Unlimited Celebrators — and the celebration is theirs for good. For the celebrations of a lifetime, and celebrations of a life, where everyone who loves them gets to say so and no one ever has to say goodbye to it.

Every plan includes:

  • The full cinematic reveal, on any screen — designed for desktop, stunning on a TV
  • Video messages from every Celebrator, recorded on any phone
  • Prompts curated for your occasion — or write your own
  • Live dashboard to watch the books, videos, and notes come in
  • Cover backups — if a book doesn’t arrive in time, we print its cover so the reveal happens anyway
  • No accounts or apps for Celebrators — one shared link
  • A full year of online access after the reveal — rewatch, reread, and share it with people who couldn’t be there (permanent on the Forever plan)

Upgrades

Keep it forever — +$49

Make a Celebrate or Gather celebration permanent. The shelf, every video, every note — to revisit on anniversaries, or whenever they need reminding. Already included with the Forever plan.

Custom URL — +$10

A link with the Honoree's name on it.

What else does it cost?

The books.

Celebrators buy their own — new, used, or straight off their own shelves — so the real cost of the gift is shared across the whole group, and every book is genuinely from the person who chose it.

Getting books to you.

Celebrators who can't attend ship their book to the Chief Celebrator at their own cost. Bookgush doesn't ship, sell, or wrap books — and there are no other fees.

Frequently asked questions

How much does Bookgush cost?

A Bookgush celebration is a one-time purchase between $59 and $199, based on how many Celebrators can contribute: Celebrate ($59, up to 15), Gather ($79, up to 40), and Forever ($199, unlimited — and permanent). Every plan includes the full reveal experience, video messages, occasion-curated and custom prompts, dashboard, cover backups, and a full year of online access. Celebrators buy their own books, so the group shares the real cost of the gift.

When do I pay?

Bookgush is free to start. Create your celebration, invite every Celebrator, and watch the books and videos come in — all before paying a dollar. You choose your plan and pay only when you’re ready to unlock the reveal.

Can I upgrade my plan if more people want to join?

Contact us and we’ll move you up — you’ll only pay the difference.

Start their celebration.

Start a celebration — from $59